Taylor Swift and Travis Kelce have been keeping things low-key lately, a noticeable shift from their once highly publicized romance. According to Us Weekly, the couple hasn’t made a major appearance together since the Super Bowl in February. Instead, they’ve been opting for discreet dinners in NYC and low-profile ski trips in Park City and Montana. This marks a big change from their previously spotlight-filled relationship, which included Swift cheering Kelce on at Chiefs games, Kelce attending her Eras Tour, and the pair stepping out with celeb friends like Blake Lively, Ryan Reynolds, Jack Antonoff, and Margaret Qualley.

Kelce’s underwhelming performance at the Super Bowl and Swift being met with boos painted the couple as unpopular in some circles. With rumors swirling about tension in their relationship, many felt stepping back from the spotlight was the healthiest move, giving them space to focus on each other away from the noise.

A source tells Us Weekly that after the whirlwind of the Eras Tour and the Super Bowl, Taylor Swift and Travis Kelce were craving a more “normal life.” Another insider echoes that sentiment, saying the couple “needed time for themselves.”

According to David E. Johnson, CEO of Strategic Vision PR Group, Swift and Kelce made a strategic decision to step out of the spotlight. Their constant visibility had led to signs of overexposure, sparking some public backlash. By pulling back, they’ve added an element of intrigue to their relationship, making their rare appearances more impactful and newsworthy.

From the beginning, Swift and Kelce’s relationship was in the spotlight, but the intense fanfare quickly became overwhelming. A third source explains that the couple has realized constant attention isn’t always healthy for their relationship, noting that Kelce, in particular, felt swept up in the wave of his sudden surge in fame.

Another reason for Swift and Kelce’s quieter lifestyle is the ongoing drama involving Swift’s close friend Blake Lively. Lively and her husband, Ryan Reynolds, have been in a legal dispute with It Ends With Us costar and director Justin Baldoni since December 2024. Swift was mentioned in the case, with Baldoni claiming Lively used her to influence script decisions. According to a source per US Weekly, the situation has made Swift and Kelce even more private, as Swift wants to avoid getting caught up in any controversy while trying to unwind.

They’re making the most of this downtime while it lasts. Kelce is expected to begin NFL training camp in July, just as buzz continues to grow around Swift’s upcoming re-recording of her 2017 album Reputation.